Every Series A company we talk to has 5–7 overlapping growth tools and can't tell you what each one does distinctly. Here's the 90-day consolidation plan that doesn't break testing velocity — and usually improves it.
The first 30 days are for understanding what you have, not changing it. Every tool gets documented: cost, job, user. Most teams discover 30–50% of their stack is doing overlapping or zero work. Run the stack consolidation audit — it pays for itself whether you consolidate or not.
Counter-intuitive: migrate the tools you care about least first. This teaches your team the consolidation muscle on low-stakes tools before you touch the critical ones. Migrating Optimizely to a new platform before your team has ever done a migration is how consolidation projects fail.
The last 30 days are where most consolidation projects quietly fail. The tools are migrated, but the workflows still look like the old stack. This is where you rewrite your weekly cadence to match the new tooling — and where the velocity gains actually show up.
Three failure modes account for 80% of consolidation projects that stall: no executive sponsor, no migration owner, and attempting to migrate everything at once. Avoid all three and consolidation becomes a 90-day project instead of a 18-month saga.
Enter what you pay Optimizely, Crayon, Hotjar, and Ahrefs today. See what Optimize Pilot would cost instead — and how many headcount the delta covers.
Our forthcoming report on how Series A–C teams assemble, pay for, and struggle to keep track of their growth stacks. Join the waitlist for early access.
A founder records a 20-minute Loom reviewing your current tool stack with concrete consolidation recommendations. No pitch — just the numbers.
The ROI calculator tells you the monthly savings specific to your stack. Get started to pilot the consolidation, backed by a 90-day money-back guarantee, no questions asked.