Run a full growth program. Without the full growth team.

Four ways. (1) Flight Path is the one no competitor can claim — it knows when not to A/B test, suppressing underpowered experiments and routing low-traffic sites to growth work first. (2) Competitor Radar and Navigator AI are built in — no separate tools. (3) A short tracking snippet, no engineering time. (4) Published pricing — plans start at US$199 per month billed annually (US$249 per month billed monthly), with no overage charges when your traffic grows, instead of enterprise A/B suites priced for procurement committees.

Installing the tracking snippet takes about 5 minutes. Navigator AI's first recommendations arrive after we've collected some data from your site — how long that takes depends on your traffic. When you're ready to test, define a variant in the visual editor (or paste HTML) and launch. The app works out whether the difference between the versions is statistically significant. Growth and Scale also show Bayesian results and predict how long each test needs to run.

No. The snippet goes anywhere you can add a tag — GTM, Segment, or directly in <head>. No build step. For WordPress, the companion plugin ships one-click deploys with one-click rollback.

You add one short piece of tracking code to your website. It goes first in the page's <head> section, so it runs before the page appears. The first part is “anti-flicker” code: it hides the page until your test changes are applied, so visitors don't see the page switch from one version to another. It never hides the page for more than 3 seconds. The second part loads the main Optimize Pilot script in the background (asynchronously), so it does not block the rest of your page from loading. The app shows you the exact code for your site after you sign up.

On your visitors' browsers it stores a random visitor ID (op_visitor_id: a cookie that lasts 1 year, plus a copy in local storage) and a session ID that is deleted when the tab closes, and it loads Matomo analytics (from analytics.starterwp.com), which sets its own _pk_ cookies. It has no built-in consent setting: if your visitors must agree to cookies first, load the main part only after they agree. The install page explains how, step by step.

It reads the last 90 days of your analytics, your pages, and the changes Competitor Radar found on your competitors' websites, plus outside research from the web. Then it suggests specific tests, ranked, each with the reason for the test and the result it expects. On every plan, the AI can also draft the test versions for you, up to a monthly limit that depends on your plan.

MCP (Model Context Protocol) lets AI tools you already use, such as Claude, ChatGPT, Gemini, or Cursor, connect to your Optimize Pilot account. Our MCP server has more than 150 tools (74 that read data and 79 that make changes). On every plan, your AI tool can read your data and make changes for you, such as setting up a test, when you ask it to in plain language. Each plan has an hourly limit on MCP calls.

Every trial is the Growth plan, free for 14 days, with no sales call. When you sign up, you add a card and choose the plan we bill after the trial (Launch, Growth or Scale) and monthly or annual billing. Nothing is charged that day (US$0). The 14 days start when we detect the tracking code on your website, not when you sign up, and you get every Growth feature during the trial. We email you 7 days before the trial ends. If you do nothing, your card is charged for the plan you chose when the trial ends: for example, Growth is US$599 per month, or US$5,988 per year with annual billing. You can change the plan or the billing period any time before that first charge. Cancel before the trial ends and you pay nothing. If you cancel within 7 days of your first charge after the trial, we refund that charge in full. You manage billing yourself in the app, in Settings > Plan & billing: change your plan or billing period, update your card, or cancel. Before your first charge, a plan change applies right away. After that, it applies from your next billing date. Enterprise is set up with our team: talk to us.

Yes. Cancel online any time in Settings > Plan & billing. Cancel before your 14-day free trial ends and you pay nothing. If you cancel within 7 days of your first charge after the trial, we refund that charge in full. After that, you keep access until the end of the period you paid for, and we don't charge you again. Annual billing saves 17–20%.