Fridays. 2pm UTC.
One short briefing every Friday — benchmarks from our customer base, product updates that moved something, and one essay on a specific growth problem.
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Four promises.
One email. Every Friday.
Delivered at 2pm UTC. Four to six minutes to read. Always under 400 words excluding links.
Three signal types.
Product updates (if meaningful), benchmark data from our customer base, and one essay on a specific growth-team problem.
No filler.
No "5 things we learned," no recycled LinkedIn posts, no "thought leader" filler. Every issue has a point.
Easy unsubscribe.
One click, no winback, no "are you sure?" modal. We respect your inbox more than your attention.
The last month.
W15: Stack consolidation during ZIRP-tail
Why Series B teams are cutting 4 tools this quarter and what they're reinvesting the budget in. Plus: the three changelog items that moved testing velocity most.
W14: The "pricing change detection" reality
Competitor price monitoring is the least-understood CI capability. Four real examples of pricing moves we caught for customers — and what they did about it.
W13: Why ICE scoring beats quarterly brainstorms
Testing velocity is bottlenecked by prioritization, not ideas. The weekly test council template that cut the 'what do we test next?' meeting by 90%.
W12: 340-team data drop — stack spend benchmarks
First look at the 2026 State of Growth Stacks data. Median Series A spend ($3,800/mo), P90 ($8,200/mo), and what the top quartile does differently.
Start with the trial. Same content. In-product.
The weekly briefing ships inside Optimize Pilot too — every Friday, surfacing benchmarks relevant to your specific stack.