OPTIMIZE · THE FLIGHT DECK

Run every test from one snippet.

Visual A/B editor, Bayesian + sequential testing, multi-armed bandit, and NBA personalization — with real-time Matomo analytics wired into every view. One line of JavaScript runs every experiment. No tool sprawl, no six-week onboarding.

Watch 2-min demo ▸

◉ ONE-LINE SDK◉ BAYESIAN + FREQUENTIST◉ FLICKER-FREE DELIVERY

TEST · HERO CTA● LIVE · 7 DAYS

CONTROL

“Get started”

2.40%

VARIANT

“Get started →”

3.24%+35%

BAYESIAN CONFIDENCE62% / 95%

▸ AUTO-PROMOTES AT 95% · EST 2.3 DAYS

How it works Capabilities Technical specs

THE PROBLEM

Your experimentation tool was built for enterprise. You ship faster than that.

Most A/B testing platforms are priced for committees — annual contracts, IT review, and a six-week onboarding before your first test. Flight Deck drops in a one-line snippet, runs Bayesian stat-sig math out of the box, and flags a winner the moment it clears 95% confidence — promote it with one click. Your tooling should move as fast as you do.

◆ HOW IT WORKS

From variant to deployed winner, without leaving the dashboard.

FIRST TEST · ~5 MIN

STEP 01

Drop in the SDK

One line of JavaScript — anywhere you can add a tag. Google Tag Manager, or directly in <head>. No build step, no engineering review.

1 LINE · NO CODE

STEP 02

Build the variant

Visual editor uses CSS selectors and direct manipulation. Paste HTML for complex changes. Preview across devices and traffic sources before launch.

VISUAL + HTML MODES

STEP 03

Target and launch

Audience targeting by geo, device, traffic source, URL pattern, or custom attribute. Traffic allocation from 1–100%. Guardrail metrics catch harm before full rollout, and variants below your accessibility threshold (default 70) can't launch.

GUARDRAILED

STEP 04

Winners surface the moment they clear

Bayesian significance with optional always-valid sequential testing. At 95% confidence a winner is flagged and ready to ship — promote it in one click, or let opt-in autonomy do it for you. Revenue correlation is shown alongside conversion rate.

WINNER @ 95% CI

◆ CAPABILITIES

The full experimentation surface, in one tool.

EXPERIMENT TYPES

A/B, split-URL, multivariate, multi-armed bandit.

Run the test that fits the question. Classical A/B for targeted CTAs, split-URL for landing page rewrites, multivariate for interaction effects, multi-armed bandit for adaptive allocation when you care about minimizing lost revenue during the test.

Visual A/B editor (all tiers)
Split-URL tests (Growth+)
Multivariate tests (Performance+)
Multi-armed bandit for adaptive allocation
Auto-start / auto-stop based on significance

PRODUCT VISUAL — PLACEHOLDER

TARGETING

Segment precision without the SQL.

Audience targeting across geo, device, traffic source, URL pattern (with wildcards), and custom attributes. Exclusion groups for the edge cases. Traffic allocation from 1% (canary) to 100%.

Geo, device, traffic source, custom attribute targeting
URL pattern targeting with wildcards
Exclusion groups for complex segment logic
Canary allocation (1–10%) before scaling
Sample size calculator and time-to-completion predictor

PRODUCT VISUAL — PLACEHOLDER

NBA PERSONALIZATION

Per-visitor archetypes, not just per-cohort tests.

Next Best Action publishing (Growth+) assigns each visitor to an RFM-clustered archetype and serves the variant that works for them — no data science team required. Recomputes on a regular cadence and feeds back into Navigator's ranking.

RFM behavioral clustering — recency × frequency × monetary
Per-archetype variant assignment, refreshed on a regular cadence
Falls back gracefully for anonymous / first-visit traffic
Visible in analytics so you can audit which archetype is winning

PRODUCT VISUAL — PLACEHOLDER

ANALYTICS

Real-time Matomo, wired into every experiment.

Real-time visitor feed, geographic breakdown, traffic sources, behavior timing, technology mix — all piped through Matomo so you own the data. Every report is filterable by experiment variant, so you see where the lift actually came from.

Real-time visitor feed with variant overlay
Geography, traffic sources, device, browser, OS
Behavior timing, engagement, returning visitors
Conversion funnel reconstruction (Growth+)
Revenue impact on every metric, not just conversion rate

PRODUCT VISUAL — PLACEHOLDER

AUTONOMOUS (OPT-IN)

First Officer can run the whole experiment.

On paid tiers with autonomy enabled, First Officer can create, launch, monitor, and auto-deploy winners end-to-end. Every autonomous action is attestation-signed and reversible. Destructive operations require explicit confirmation.