Your operations center for what wins.
Visual A/B editor, Bayesian + sequential testing, multi-armed bandit, and NBA personalization — with real-time Matomo analytics wired into every view. One snippet. Every test. No tool sprawl.
Your experimentation tool was built for enterprise. You're shipping like a startup.
Most A/B testing platforms are priced for Fortune 500 committees — annual contracts, IT review, and a six-week onboarding just to run your first test. Flight Deck drops in a one-line snippet, runs Bayesian stat-sig math out of the box, and auto-promotes winners at 95% confidence. The tool should move as fast as your team.
From variant to deployed winner, without leaving the dashboard.
Drop in the SDK
One line of JavaScript — anywhere you can add a tag. GTM, Segment, or directly in <head>. No build step, no engineering review.
Build the variant
Visual editor uses CSS selectors and direct manipulation. Paste HTML for complex changes. Preview across devices and traffic sources before launch.
Target and launch
Audience targeting by geo, device, traffic source, URL pattern, or custom attribute. Traffic allocation from 1–100%. Guardrail metrics catch harm before full rollout.
Winners auto-promote
Bayesian significance with optional sequential testing. At 95% confidence, winners auto-promote. Revenue correlation is shown alongside conversion rate.
The full experimentation surface, in one tool.
A/B, split-URL, multivariate, multi-armed bandit.
Run the test that fits the question. Classical A/B for targeted CTAs, split-URL for landing page rewrites, multivariate for interaction effects, multi-armed bandit for adaptive allocation when you care about minimizing lost revenue during the test.
- Visual A/B editor (all tiers)
- Split-URL tests (Growth+)
- Multivariate tests (Performance+)
- Multi-armed bandit for adaptive allocation
- Auto-start / auto-stop based on significance
Segment precision without the SQL.
Audience targeting across geo, device, traffic source, URL pattern (with wildcards), and custom attributes. Exclusion groups for the edge cases. Traffic allocation from 1% (canary) to 100%.
- Geo, device, traffic source, custom attribute targeting
- URL pattern targeting with wildcards
- Exclusion groups for complex segment logic
- Canary allocation (1–10%) before scaling
- Sample size calculator and time-to-completion predictor
Per-visitor archetypes, not just per-cohort tests.
Next Best Action publishing (Growth+) assigns each visitor to an RFM-clustered archetype and serves the variant that works for them — without needing a data science team. Recomputes daily; feeds back into Navigator's ranking.
- RFM behavioral clustering — recency × frequency × monetary
- Per-archetype variant assignment, auto-updated daily
- Falls back gracefully for anonymous / first-visit traffic
- Visible in analytics so you can audit which archetype is winning
Real-time Matomo, wired into every experiment.
Real-time visitor feed, geographic breakdown, traffic sources, behavior timing, technology mix — all piped through Matomo so you own the data. Every report is filterable by experiment variant, so you see where the lift actually came from.
- Real-time visitor feed with variant overlay
- Geography, traffic sources, device, browser, OS
- Behavior timing, engagement, returning visitors
- Conversion funnel reconstruction (Growth+)
- Revenue impact on every metric, not just conversion rate
First Officer can run the whole experiment.
On paid tiers with autonomy enabled, First Officer can create, launch, monitor, and auto-deploy winners end-to-end. Every autonomous action is attestation-signed and reversible. Destructive operations require explicit confirmation.
- Autonomous create + launch + auto-stop + deploy winner
- Signed attestation tokens per action
- confirm=true required for stop_experiment and deploy_winner
- Roll back any autonomous deploy in one click
Under the hood.
“We replaced Optimizely, Crayon, and Hotjar with Optimize Pilot. Testing velocity 3×'d. We found the pricing lift in week two.”
Better together.
Launch your first test before the coffee cools.
5-minute setup. One-line SDK. Bayesian math + Matomo analytics wired in from the first visitor.