CAPABILITY · EXPERIMENTS

Every test type. One math engine.

Visual A/B builder, split-URL, multivariate, multi-armed bandit, and NBA per-visitor personalization — every experiment type under one roof, driven by always-valid sequential math that flags a winner the moment it clears 95% confidence.

Watch 2-min demo ▸

◉ BAYESIAN + FREQUENTIST◉ SEQUENTIAL TESTING◉ NBA ARCHETYPES

TEST · HERO CTA● LIVE · 7 DAYS

CONTROL

“Get started”

2.40%

VARIANT

“Get started →”

3.24%+35%

BAYESIAN CONFIDENCE62% / 95%

▸ AUTO-PROMOTES AT 95% · EST 2.3 DAYS

THE PROBLEM

Every test type lives in a different tool. The stack is the problem.

A/B in Optimizely, MAB in a different SaaS, multivariate in a third — and none of them know about each other. Flight Deck puts every experiment type under one roof: one math engine, one audience layer, one analytics backbone.

◆ CAPABILITIES

Every experiment type, one math engine.

VISUAL A/B

No-code editor. CSS-selector precision.

Point-and-click to change text, styles, images, and layout. For anything trickier, paste HTML. Preview across device, traffic source, and locale before launch — the variant config is edge-cached so visitors see it with zero flicker.

Point-and-click edits to text, style, image, structure
HTML paste for complex variants
Device + locale preview before launch
Flicker-free delivery via edge cache

PRODUCT VISUAL — PLACEHOLDER

SPLIT-URL + MULTIVARIATE

Full landing rewrites. Interaction effects.

Split-URL (Growth+) routes traffic between full page variants — great for landing page rewrites where the whole layout changes. Multivariate (Performance+) tests combinations of elements simultaneously so you can see interaction effects, not just main effects.

Split-URL tests for landing page rewrites (Growth+)
Multivariate for interaction effects (Performance+)
Factorial + fractional factorial designs
Sample size calculator shows you what you need

PRODUCT VISUAL — PLACEHOLDER

MULTI-ARMED BANDIT

Adaptive allocation when time is money.

When waiting for stat-sig is more expensive than exploring, MAB shifts traffic to better-performing variants as evidence accrues. Great for flash-sale banners, promo headlines, and anywhere lost opportunity cost exceeds learning value.

Adaptive traffic allocation based on live performance
Thompson sampling — Bayesian under the hood
Minimum-traffic floor per variant (avoid premature convergence)
Auto-switch from MAB to A/B when the winner is clear

PRODUCT VISUAL — PLACEHOLDER

NBA PERSONALIZATION

Per-visitor archetypes, not per-cohort tests.

Next Best Action publishing (Growth+) clusters your audience by Recency × Frequency × Monetary behavior, assigns an archetype per visitor, and serves the variant that works for that archetype. No data team required. Recomputes on a regular cadence.

RFM behavioral clustering — fully automated
Per-archetype variant assignment, updated daily
Graceful fallback for first-visit / anonymous traffic
Auditable in analytics — see which archetype is winning where

PRODUCT VISUAL — PLACEHOLDER

STATS + GUARDRAILS

Stop underpowered tests before they ship.

Bayesian credible intervals by default, always-valid sequential testing (anytime-valid p-values for safe peeking) when you need early-stop math, multi-armed bandit allocation, and guardrail metrics that catch harmful variants before they roll out. Power analysis baked in so you never launch an underpowered test.