We built OptimizePilot because we kept watching marketing teams give up on CRO.
Not because they didn't believe in it — because doing it properly took resources nobody had.
The origin story.
I spent 15 years building and running websites — agency work, multisite hosting, ecommerce platforms, B2B funnels. Across all of it, the same pattern: every team I worked with knew they should be running structured experimentation, and almost none of them were.
The reason wasn't lack of intelligence or motivation. It was math. Running a real CRO program requires a hypothesis library, statistical rigor, dev resources, and the time to manage all three. A 5-person marketing team that's already running paid, content, brand, and lifecycle doesn't have a sixth person for experimentation. They don't have half a person.
OptimizePilot exists because that math should be solvable with software. Most of the work that traditionally requires a CRO specialist — watching the funnel, generating hypotheses, scoring impact, designing tests — is pattern recognition that AI is genuinely good at. The platform takes that overhead off your team's plate so the people you have can run the program you've been meaning to run.
We built this for the team you have, not the team you wish you had.
— Drate Berry, Founder
Principles we won't negotiate.
Every claim is citable.
Every recommendation carries its source — a crawled URL, an event-level log, a research document. The phrase "studies show" is banned internally.
Your team, amplified.
The AI handles the pattern recognition and overhead. Your team owns the decisions. We never build features that are designed to cut headcount — we build features that make the headcount you have 10x more effective.
Delegate what you're ready to delegate.
You decide how much the AI runs on its own. Every autonomous action is attestation-signed, auditable, and reversible. Nothing ships without your team approving it first.
We tell you when we're not the right fit.
If you're under 1,000 visitors a month, we say so. If you already have a great CRO specialist, we say so. Winning the wrong customers is bad for everyone.
Who's building this.
Operators building for operators. We've run growth programs at Series A–C SaaS companies, shipped the internal tools that became this product, and have the war stories to prove it.
Drate Berry
Previously led growth at two Series B SaaS companies. Shipped the Python scripts that became the MCP server. Based in Allston, operator by habit.
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