What customers actually see.
Averaged across 151 active customers, refreshed quarterly. No cherry-picking — every account with a valid baseline and 90+ days of history is included, losers and all.
Averages hide variance. Here's the breakdown.
Your shape determines your numbers. A Series A SaaS will see different cohort math than a FinTech at the same stage — we show both.
Series A SaaS (11-50 FTE)
42 CUSTOMERSSeries B SaaS (50-200 FTE)
55 CUSTOMERSE-commerce (Shopify, Magento)
28 CUSTOMERSFinTech (Series A-C)
14 CUSTOMERSAgencies (multi-client)
12 CUSTOMERSWhat typically happens when.
Instrumentation live. Baselines set.
Site connected in under 10 minutes. Competitor Radar tracking your top 5. Navigator AI queue populated with 8-12 hypotheses. Flight Deck ready for your first test.
First tests ship. First winners land.
Typical customer ships 2-3 tests in the first three weeks. Median first-winner date: Day 22. 40% of first tests win; most learn something about the funnel that rewrites the next hypothesis.
Cadence locks in. Reports ship.
Testing velocity typically doubles between Day 10 and Day 30 as the team learns the visual editor + auto-promotion. First monthly executive PDF ships on Day 15 regardless.
Full ROI visible. Stack savings realized.
By Day 90, most customers have shipped 6-10 tests, have a working weekly CI briefing, and have canceled their Optimizely/Crayon/Hotjar/Ahrefs contracts. The line items line up.
How we calculated these.
Sample
151 active paying customers as of March 2026, excluding customers in their first 14 days (trial). Data from Jan 2025 through March 2026.
Metrics
Primary-metric lift compares 90-day post-onboarding to the 90-day pre-onboarding baseline each customer provided at signup. All lifts are Bayesian posterior medians.
Selection
No cherry-picking. Every customer with a valid baseline and 90+ days of history is included. Losers and neutral outcomes are included in the averages.
Freshness
Numbers refreshed quarterly. Last refresh: April 1, 2026. Next refresh: July 1, 2026. Previous snapshots available on request.
These aren't aspirational. They're the average.
14-day free trial. Your numbers probably land in the middle of the cohort breakdown above.