INTEGRATION · MATOMO

Analytics you actually own.

Matomo is the analytics backbone behind every Optimize Pilot view — auto-provisioned on signup, or wired to your existing self-hosted instance. Every experiment, rank check, and conversion goal flows through it, unsampled, and the data stays yours.

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◉ AUTO-PROVISION OR BYO◉ GDPR + CCPA READY◉ EXPERIMENT-AWARE

WHY MATOMO

Matomo is the backbone. GA4 connects alongside it.

We standardize on Matomo so your data, unsampled, stays yours. GA4 connects alongside it for teams that want both — but Matomo is the analytics backbone every Flight Deck report is built on, which is why every report is experiment-aware by default.

◆ CAPABILITIES

Analytics wired into experiments, not bolted on.

AUTO-PROVISION OR BYO

Don't have Matomo? We'll stand one up.

New signups get a Matomo instance provisioned automatically during onboarding. Already run Matomo? Connect your existing instance by URL + token and keep your historical data. Either way, the integration is fully native.

Auto-provisioned on signup (hosted)
Bring-your-own Matomo via URL + API token
Historical data preserved on BYO connection
Multi-site support — one integration per Optimize Pilot site

PRODUCT VISUAL — PLACEHOLDER

EXPERIMENT-AWARE

Every report, sliceable by variant.

Because Optimize Pilot controls both the experiment SDK and the Matomo pipe, every Matomo view is variant-aware. Revenue by variant, bounce rate by variant, path analysis by variant — without custom dimensions or workarounds.

Revenue impact per variant, not just conversion rate
Funnel reconstruction with variant overlay (Growth+)
Real-time visitor feed tagged with variant
Guardrail metrics pulled live from Matomo

PRODUCT VISUAL — PLACEHOLDER

OWNERSHIP

Your data stays yours. Export whenever.

Self-hosted or in our managed instance, you have full export rights. GDPR and CCPA-ready out of the box. No sampling. No secondary use. No Matomo-instance-sold-to-a-data-broker behavior.