Analytics you actually own.
Matomo is the analytics backbone behind every Optimize Pilot view. Auto-setup on signup, or connect your existing self-hosted instance. Every experiment, rank check, and conversion goal flows through it — and the data stays yours.
Google Analytics is free because you're the product.
Matomo is the open-source analytics platform Optimize Pilot standardizes on because the data stays with you. GA4 sampled your data the moment you hit scale; Matomo didn't. GA4 can't tell you about a specific experiment variant without a workaround; Matomo can. This integration is why every Flight Deck report is experiment-aware by default.
Analytics wired into experiments, not bolted on.
Don't have Matomo? We'll stand one up.
New signups get a Matomo instance provisioned automatically during onboarding. Already run Matomo? Connect your existing instance by URL + token and keep your historical data. Either way, the integration is fully native.
- Auto-provisioned on signup (hosted)
- Bring-your-own Matomo via URL + API token
- Historical data preserved on BYO connection
- Multi-site support — one integration per Optimize Pilot site
Every report, sliceable by variant.
Because Optimize Pilot controls both the experiment SDK and the Matomo pipe, every Matomo view is variant-aware. Revenue by variant, bounce rate by variant, path analysis by variant — without custom dimensions or workarounds.
- Revenue impact per variant, not just conversion rate
- Funnel reconstruction with variant overlay (Growth+)
- Real-time visitor feed tagged with variant
- Guardrail metrics pulled live from Matomo
Your data stays yours. Export whenever.
Self-hosted or in our managed instance, you have full export rights. GDPR and CCPA-ready out of the box. No sampling. No secondary use. No Matomo-instance-sold-to-a-data-broker behavior.
- Full data export on demand (CSV, JSON, API)
- GDPR and CCPA compliant by default
- No sampling at any scale
- Data retention configurable per site
Better together.
Get analytics wired in during onboarding.
Matomo is live by the end of your first session. BYO instance? We'll confirm connection in minutes.