OPTIMIZE · FIRST OFFICER

Your AI co-pilot, one question away.

First Officer is a conversational AI with live tool access. Ask about bounce rates, competitor moves, keyword rankings, or test ideas — it answers with your real data, and takes action the moment you ask. Available on the Growth and Performance plans.

Watch 2-min demo ▸

◉ GROUNDED IN YOUR DATA◉ GROWTH + PERFORMANCE◉ SLACK BOT WITH THREAD CONTINUITY

FIRST OFFICER · LIVE

GEMINI 2.0 · CLAUDE TOOLS

Where do we rank vs Notion and Linear for “product analytics” this week?

Pulled live SERPs from Serper. You're at #6 (up from #9), Notion at #2, Linear at #4. Notion's schema gap vs yours: “FAQ” and “HowTo”. Want me to queue a test?

serper.rank_checkcrawl_tools.schema_gapexperiments.suggest

3 TOOLS USED · 4.2s● GROUNDED IN YOUR DATA

How it works Capabilities Technical specs

THE PROBLEM

The question you want to ask never fits the dashboard you have.

"Where do we rank vs our top three this week?" "What changed on Linear's pricing page?" "Draft a test for our checkout drop-off." Each one normally spans three tools. First Officer answers in a single chat turn — tool calls underneath, citations attached, and the action one click away.

◆ HOW IT WORKS

From question to grounded answer in seconds.

MEDIAN · 12s

STEP 01

Ask in natural language

Product analytics, SEO, Radar, research, experiments — any question in scope. No prompt engineering required.

NO PROMPT FOOTWORK

STEP 02

First Officer picks tools

Live web search (Serper), on-demand crawls, analytics fetches, rank checks, experiment lifecycle. It picks what it needs and calls them.

15+ TOOLS

STEP 03

Answers with citations

Every claim links to the underlying event, page, or competitor change. No hallucinations — answers are grounded in your data.

FULL CITATION TRAIL

STEP 04

Act from the same chat

Draft an experiment, queue a crawl, post a summary to Slack, update your business profile. First Officer executes with your confirmation.

CONFIRMATION-GATED

◆ CAPABILITIES

Everything in your growth stack, one turn away.

LIVE TOOL ACCESS

Not a chatbot. A co-pilot with your data.

Every response can trigger a tool call: real-time SERP checks, on-demand competitor crawls, analytics fetches, experiment lifecycle operations. First Officer reaches into the product surface you'd use manually — and brings back the answer in the same turn.

Real-time web search via Serper ("what's new in our category this week?")
Live keyword ranking checks ("where do we rank for X vs top 3?")
On-demand competitor crawls ("summarize what Company Y changed on pricing")
Full analytics, recommendations, research, and business context

PRODUCT VISUAL — PLACEHOLDER

CONVERSATION MEMORY

Multi-turn, with the context it needs to stay sharp.

First Officer holds the thread. Ask follow-ups, refine a draft, change the scope mid-conversation — the context sticks. Conversations can be private to you, or shared with the team for joint diagnosis.

Private or shared conversations
Archive, rename, delete; full history
Markdown + GFM rendering for structured answers
Real-time streaming — no spinner while it thinks

PRODUCT VISUAL — PLACEHOLDER

SLACK BOT

The same First Officer, in your growth channel.

Install the Slack app, and @mention First Officer in any channel. Thread continuity is preserved — your Friday morning debrief thread keeps its context into Monday.

Threaded Slack conversations with full context
Channel-aware alerts from Radar auto-contextualized
Slash commands for quick fetches
Works alongside the in-app chat — one brain, two surfaces

PRODUCT VISUAL — PLACEHOLDER

AUTONOMOUS (OPT-IN)

Optional autonomy, tier-gated, always approval-first.

On paid tiers, First Officer can propose experiments, queue crawls, and assemble weekly briefings on your behalf. Every autonomous action is opt-in, tier-gated, and can be set to require human approval before it executes.

Autonomy levels: None / Create-with-Approval / Full Autonomy
Per-action audit log with signed attestation
Cancel or roll back any autonomous action
Destructive operations always require confirm=true

PRODUCT VISUAL — PLACEHOLDER

◆ TECHNICAL SPECIFICATIONS

Under the hood.

AVAILABILITY

Growth and Performance plans

CHAT MODEL

Google Gemini (gemini-2.5-flash-lite family) — ultra-low latency, 1M-token context, native function calling

TOOL CATALOG

15+ tools: web search, rank check, analytics fetch, competitor crawl, experiment lifecycle, profile updates, research library

QUOTAS

Per-tier message quotas

STREAMING

Server-sent events with partial-tool-call streaming — responses render as they're generated

SLACK INTEGRATION

OAuth-installed app with thread continuity, slash commands, channel-aware alerting

CITATIONS

Every claim links to the underlying source (event, page snapshot, competitor diff, or crawled URL)

AUTONOMY

None / Create-with-Approval / Full. Per-user, per-site, per-tool.

AUDIT LOG

Every tool call and autonomous action logged, signed, and exportable

PRIVACY

Chat transcripts never train shared models. Opt-in improvement telemetry.

◆ CONTINUE EXPLORING

Better together.

Navigator AI

First Officer recommends tests; Navigator ranks them across your full backlog.

LEARN MORE →

Competitor Radar

First Officer pulls fresh Radar data on demand — "what did X ship this week?" is one question.

LEARN MORE →

Slack integration

Same First Officer, in your growth channel. Thread continuity across surfaces.

LEARN MORE →

◆ REAL CUSTOMERS

◉ READY FOR DEPARTURE

Ask your first real question.

Install in minutes. First Officer is grounded in your data the moment you connect your analytics. Backed by a 90-day money-back guarantee, no questions asked.

Book a 15-min stack audit →

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