OPTIMIZE · FLIGHT PATH

It knows when not to A/B test.

A brand-new site with forty weekly visitors cannot run an informative experiment — so pushing CRO tests at it just wastes weeks. Flight Path scores every site on a continuous Traffic↔CRO axis and routes the work: chase traffic when the site is too quiet to test, optimize conversions the moment it is ready.

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◉ CONTINUOUS TRAFFIC↔CRO SCORE◉ AUTO KEYWORD DISCOVERY◉ OWNER OVERRIDE SLIDER

FLIGHT PATH · SITE MODE24H CACHE

◉ TRAFFICBLENDEDCRO ◉

0.28MODE SCORETRAFFIC MODE

TRAFFICSeed 12 keywords for "managed IT services"▲ FLOATED

TRAFFICPublish location landing pages▲ FLOATED

CROA/B test pricing page heroHELD · LOW TRAFFIC

How it works Capabilities Technical specs

THE PROBLEM

Every other tool assumes you already have the traffic to test.

Run an A/B test on a page with a handful of weekly visitors and it never reaches significance — you wait a month to learn nothing. Most platforms hand a low-traffic site the same CRO checklist they give a site doing a million sessions. Flight Path sits upstream of every recommendation and asks the question they skip: is this site actually ready to optimize, or does it need more traffic first?

◆ HOW IT WORKS

One score decides what Optimize Pilot works on next.

RECOMPUTED · EVERY 24H

STEP 01

Score the site

Flight Path reads traffic volume and engagement from your analytics and computes a continuous Flight Path score from 0.0 (pure traffic-acquisition) to 1.0 (pure CRO). Engagement only counts once there is enough volume behind it — so a zero-audience site can never be dragged into "optimize mode."

VOLUME + ENGAGEMENT

STEP 02

Classify the zone

The score maps to a zone — traffic-acquisition, blended, or CRO. A Hermite smoothstep over a floor/ceiling band means a site hovering near a threshold does not flap from day to day. The result is cached on the site for 24 hours.

NO DAY-TO-DAY FLAP

STEP 03

Bias what gets generated

Below the volume floor, CRO recommendation categories are hard-filtered out before Navigator ever ranks them — the platform stops proposing tests a site cannot run, and surfaces traffic and content work instead.

CATEGORY FILTER

STEP 04

Re-rank and seed keywords

Surviving recommendations are re-weighted toward the site's mode, with smooth interpolation through the blend band. In traffic mode, when the keyword backlog runs dry, Flight Path auto-discovers fresh keywords from your services so the growth queue never empties.

AUTO KEYWORD SEED

◆ CAPABILITIES

The routing layer underneath every recommendation.

CONTINUOUS SCORING

A dial, not a switch.

Flight Path scores sites on a smooth Traffic↔CRO continuum rather than bucketing them. Two normalized signals — traffic volume and volume-gated engagement — feed a smoothstep that resists noise, so the platform shifts emphasis gradually as a site grows instead of lurching between modes.

Continuous Flight Path score in [0.0, 1.0] — traffic, blended, or CRO
Volume-gated engagement: low-audience sites can't fake readiness
Smoothstep floor/ceiling bands prevent day-to-day flapping
Recomputed every 24 hours and cached per site

PRODUCT VISUAL — PLACEHOLDER

SMART SUPPRESSION

Stops the tests that were never going to reach significance.

When a site sits below the traffic floor, CRO categories are filtered out at generation time — not buried at the bottom of a list, removed. Your queue fills with the traffic and content work that actually moves a quiet site, and CRO returns automatically the moment the numbers support it.

CRO recommendation categories hard-filtered below the volume floor
Traffic and keyword work floated to the top in traffic mode
Mode-weighted re-ranking with smooth interpolation in the blend band
CRO unlocks itself as traffic grows — no manual reconfiguration

PRODUCT VISUAL — PLACEHOLDER

KEYWORD ENGINE

A growth backlog that refills itself.

In traffic and blended mode, when your viable keyword backlog is depleted, Flight Path seeds new keywords from your own services and offerings and pushes them into the SEO Suite as auto-discovered reports — so a traffic-stage site is never out of things to rank for.

Auto-discovers keywords from your services when the backlog runs dry
Surfaced in the SEO Suite as auto-discovered reports
Weekly cooldown keeps discovery cost-disciplined
Feeds straight into rank tracking and on-page audits

PRODUCT VISUAL — PLACEHOLDER

MANUAL OVERRIDE

You can always overrule the data.

A high-traffic site that still wants to push organic growth can tilt the engine toward traffic regardless of its score — and vice versa. Owners and admins set the bias with a Flight Path slider on the Flight Deck; leave it untouched and the engine stays fully data-driven.